AUERBACH SHIPPING
A workshop series for a new business vision
Building a start-up is hard. Keeping your ship on course once it's on sail can be tricky, too. That's why Auerbach Schifffahrt (Auerbach Shipping), founded in 2010, contacted me to develop a new vision for them – continuing their already successful business or turning into a different direction?
In two sessions at Digital Hub Logistics Hamburg with selected team members I used the Product Field to get an overview on the status-quo, the strengths & weaknesses and to develop early ideas.
In a follow-up session I used methods like the Three Horizons Framework to continue shaping a new and reliable business model.
OTHER SELECTED WORKS
Douglas Beauty BookingCX Research
#nazisrausausdenstadienCampaign against right-wing agitation and hate
Mannheimer Morgen & morgenwebUser Research
Sparkassen FinanzportalUX Research
Auerbach ShippingBusiness Strategy Workshop
Metropole RuhrWebsite concept, content management
Gröön Lüüd EutinWordpress website
kinderzimmerWebsite rebrush
Audi Global Brand PortalContent management
Vodafone Flagship StoresIdeation
Silicon Pauli Patrons ProgramStart-up mentoring