Research support for an open beta test


Wouldn't it be nice to have that one-stop shop for all your beauty treatments?

The Douglas Beauty Booking Platform is a new premium online tool to make appointments at hair and make-up salons, “curated by Douglas“.

The platform gives access to both Douglas in-store beauty services as well as third-party services. Via a customer-friendly web-app, customers can make beauty appointments in a few easy steps to schedule, administrate or cancel appointments.
Based on the individual preferences of the customer, the app sorts salons catered to their needs and customers can find the services and experts fitting to their requirements best.

My task was to take care of an open beta test of the platform where 63 pre-registered participants were asked to book a treatment of their choice.

After the treatment two stages of research took place: All of them were given a questionnaire on how the treatment went and what their experience was booking an appointment on the platform.
Based on their answers deep-dive interviews took place with the seven most interesting participants, e.g. because of a failed booking process or other unexpected answers.

All of that data got condensed and filtered into valuable insights and recommendations how to enhance the customer experience, how the participating salons on the platform handled the booking process as well as to help the final stages of bugfixing.

Launched at the End of January 2019 in Berlin, more cities are already following. So feel free to go ahead and treat yourself nicely. 💇‍♀️💇‍♂️💆‍♀️💆‍♂️💅

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Made with coffee, cake and Pony in 2018-2020.

Impressum & Datenschutz.


Made with coffee, cake and Pony in 2018-2020.

Impressum & Datenschutz.



Made with coffee, cake and Pony in 2018-2020.

Impressum & Datenschutz.