Building a start-up is hard. Keeping your ship on course once it's on sail can be tricky, too. That's why Auerbach Schifffahrt (Auerbach Shipping), founded in 2010, contacted me to develop a new vision for them – continuing their already successful business or turning into a different direction?
In a follow-up session I used methods like the Three Horizons Framework to continue shaping a new and reliable business model.
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